Notes on TikTok Shop creator programs
Last updated: October 19, 2026. Each note is also posted on LinkedIn. This page summarizes public information. It is not legal advice.
Short notes from Watchword on how creator programs work on TikTok Shop, each built from TikTok's own pages or other named sources, with links. Newest first.
What does a GMV Max exclusion do to a creator video?
TikTok says excluded videos leave a Product GMV Max campaign's paid traffic but may still be seen in organic traffic, and the filters work from captions, dates and creator handles.
When the holiday deal ends, what do creator videos still say?
Creator videos that name a holiday deal price may stay up after the deal ends. What TikTok says, with an example.
Open collaboration on TikTok Shop: who is selling your products?
Open collaboration makes a seller's products visible to all TikTok Shop creators. Approval is an option the seller turns on.
Watchword reviews every creator video in your TikTok Shop program for FTC disclosures, product claims, and brand safety.