TikTok says there were more than 100 billion searches with e-commerce intent on TikTok Shop in the US in 2025.
That works out to more than 270 million a day, in the US alone.
TikTok describes the path like this: “once something catches your attention, you’re searching for it.”
The same TikTok post, published October 14, gives a few more signs of how big the channel has become:
- Since 2024, TikTok Shop “expanded selection across product categories by more than 1,200%.”
- In the US, “LIVE Shopping sales more than doubled in the first half of 2026, year-over-year.”
- Black Friday and Cyber Monday run on TikTok Shop from November 11 to November 30.
So discovery on TikTok Shop is not only the feed. A shopper can see something, then look it up. The results they see are part of how they discover your brand.
A question for your team: before November 11, has anyone searched your product name on TikTok and looked at what a shopper would find?