Every creator video in your TikTok Shop program, reviewed for brand safety, FTC disclosures, and claims. Your team handles only the ones that need a call.
Apply for Early AccessCreator Intelligence and Triage. The automated review layer for TikTok Shop programs.
Dark Reach noun The exposure your brand gets from creator videos nobody at your brand has seen, reviewed, or approved.
Every TikTok Shop program has it. Creators post faster than any team can watch, so someone reviews the top-viewed videos by hand and the rest go out unseen. GMV Max promotes from the whole pool, seen or not. That unseen pool is your Dark Reach.
We watched the creator videos nobody at the brand had seen.
Share of brand-related creator videos in Watchword’s initial audits of TikTok Shop brands. Early sample. Your numbers will differ.
Three ways brands handle Dark Reach. None of them work.
Creators are already posting about your category, and probably your products. You have Dark Reach before you have a program. Staying off TikTok Shop doesn’t keep you off TikTok. It keeps you from seeing it.
Fewer creators. Slower approvals. A program sized to what the team has hours to watch. Throttling shrinks the upside. It doesn’t shrink the Dark Reach.
The most common case. The program is growing, GMV Max is promoting from the whole pool, and someone reviews the top-viewed videos. The Dark Reach grows with the program. The first time you hear about a problem is when someone else finds it.
There is one way to end Dark Reach. Watch every video.
Watchword pulls in every video from the creators and tags you set. It checks what’s said, what’s shown, and what’s on screen against FTC disclosure rules and brand safety standards.
Videos with nothing to flag are logged and kept on record. Flagged moments go to your review queue with the timestamp and the reason.
Your team watches the flagged moment and decides. When it’s worth going back to the creator, Watchword gives you the moment, the issue, and the ask, so the message is quick to send.
Watchword does not make the call for you. It makes sure the call gets made with every video in view.
A missing #ad. A disclosure buried in the caption. A paid partnership that’s never said out loud. Watchword checks every video for the disclosures FTC rules call for and flags the ones that fall short. Your team reviews the exceptions instead of guessing.
Off-brand language. Health or results claims the product can’t back up. Competitor mentions. Flagged with the timestamp.
Ten creators or a thousand. A TikTok Shop program produces more videos than anyone reviews. Watchword reviews the whole pool, not the top twenty.
Every flag comes with what you need to go back to the creator: where in the video, what the issue is, and what to ask for, an edit or a removal. You send it. Watchword keeps the record.
We are onboarding a small group of brands scaling on TikTok Shop for our early access pilot. Tell us who you are and we’ll be in touch about whether it’s a fit.
Received. We’ll be in touch.
or write to us: hello@usewatchword.com
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